How to Get Your New Business Online ASAP
Get-Your-New-Business-Online

Business is not conducted in the same way today as it was even just a few years ago. If your business doesn’t have an online presence, potential clients will want to know why and may even consider that you are not a true professional if you don’t have a website. That is one important reason why it’s essential to see help from a digital agency and get your new business online as soon as possible; there are many others.

  • With a website you can establish communication with clients who are not in your local area, so you have the potential to establish a far more comprehensive customer base.

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Web Design – Latest Trends
Web-Design-Latest-Trends

There are always latest trends in website design to consider; the only thing to take care with is that you don’t get caught up in unimportant changes to your website that cost a lot and don’t return much.  While you don’t want your website design to be old-fashioned, sometimes it does give a website business a look of stability that can be good for business.

For instance, if your website was to advertise your presence as a lawyer, you would not want it to have a trendy, insouciant look, but rather something that appeared really solid and trustworthy, as your clientele would be looking for that kind of thing. So it’s important to only choose the latest trends that are appropriate.

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The Basics of Search Engine Optimisation
SEO-basics

Search Engine Optimisation or SEO as it is mostly referred to, plays a big part in the success of any business website. It is basically a way of ensuring your website pops up on the search page results for a certain keyword – one that is relevant to your products or services. The very first thing to do is choose which relevant keywords attract a lot of searches but are not too costly for your marketing budget.

Techniques for using the chosen keywords should only those that are approved by the search engines. They can now pick up keyword stuffing –improper use of keywords – and will ignore the page it is used on. Most genuine business websites avoid doing anything that gets them a black mark on Google, since that’s the main search engine.

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Live More & Work Less
Four-Hour-Work-Week

When I think about things that would help me to build our business the first thing that comes to mind is not working less! However, that’s the premise behind the book, The Four Hour Work Week by Tim Ferris. I must admit when I first heard about this book I was a bit skeptical. First of all, why would anyone want to work just four hours a week? And if they did, how on earth could it be done without making life even more stressful? Bill are bills. No matter how many hours are worked we still need to make the money to pay our bills!

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4 Basics of Great Logo Design
Great-Logo-Design

Having a logo for your business is something that is essential to help you with branding and marketing. Every large business has a great logo that people recognise wherever it is seen; small and medium businesses should do no less. Not only does it make your business distinctive, it can often tell people at a glance what it is all about.

Great logo design has four essential basics –

  • Simplicity: The most widely known logos are simple ones that have bold lines, flat shapes and clear type.  Having lots of elements is a mistake many enthusiasts make as they want to cram as much as possible into the logo. However, all they do is confuse people because there is too much information – and that also makes it difficult to see. Apart from that, when the logo must be reduced in size, none of it will stand out clearly.

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Why Shareholder Disputes Should be Settled Quickly
Shareholder-Disputes

Running a business brings with it a lot of responsibilities and hard work and sometimes things go wrong.  Often disputes arise between the directors and shareholders or between the shareholders themselves that can only be settled by consulting commercial lawyers. It is important to try and settle the dispute outside of court because the judge has the power to wind up the business completely if they think this is the only way to settle the dispute.

Consider the case of two or more friends who started a business together and didn’t even think about drafting up an agreement about what would happen if one partner wanted out, or what would happen if one stopped pulling their weight. Often the problem may have been allowed to go on for months or years until bad feeling becomes set like cement and the two cannot work together any more.

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Why Good Web Design is Essential for Your Business
Good-Web-Design

When you decide to get that business website up and running, there are many things to consider and one of them is whether you should try and do it yourself, or hire a professional web designer. If you don’t know too much about business web design, it’s far better to have your website designed and built by someone who knows what they are doing. It’s a bit like having a house built; you wouldn’t choose to DIY if you had no training or experience in building.

For a start, many studies have shown that website visitors only spend a few seconds on a webpage so if your message is not able to tell them what you have to offer in that time, they will leave and you will have lost a potential customer. So the first two sentences on the page are the most important to grab your visitor, but it’s not only the text that is important, graphics play a big part in creating interest for the website visitor.

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7 Email Marketing Tips for Small Business
Email-Marketing-Tips

Marketing for an online business differs somewhat than for a business that has a street presence. Your web store cannot be seen when people go shopping in the CDB, but it may well show up when they shop online. Part of the marketing is in harvesting their email addresses so that you can establish a relationship with them.

Many businesses get email addresses simply by giving their customers the option of creating an account. In return, the consumer finds it easier to purchase what they want, especially the next time they shop there. The business can then send out marketing emails over the next few years or until/if they unsubscribe.

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10 Reasons to Use Adwords
Online Business

Adwords marketing is a good way to ensure your goods are placed right in front of eyes that are likely to be looking for them, which is why so many people favour using them. If you have an online business, you will need some kind of marketing to ensure you actually sell what you have to offer.

Remember, you can’t depend on foot traffic going past your shop to sell your goods. Rather, you have to think of web surfers as your foot traffic and adwords as the arrow pointing to your landing page.

Here are 10 good reasons to use adwords:

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10 Steps to Avoid Litigation in Your Business
Avoid-Litigation

The last thing anyone expects when they start up a business is that one day they will have to deal with litigation. But commercial lawyers will all tell you that such a problem is more likely than you may think and should be prepared for well in advance. Taking out insurance to pay for it will at least help to save the business if it does happen. However, no amount of money will prevent the stress and trauma, or restore the reputation of the company.

So how can you prevent it from happening in the first place? Here are 10 steps to take that will help you avoid your business being sued.

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Onsite and Off Site SEO Factors for Your Website
SEO-Factors

on-site-and-off-site-seo

There are many different elements to digital marketing and especially search engine optimisation (SEO) and each of them is important. Many people concentrate on onsite SEO without realising that it is not as important as many off-site elements. This could be because it is easier to ensure keywords are in the right places and that there are internal links. A clear call to action and relevant graphics, a nice header and so on are all good and necessary, but if you ignore offsite SEO, don’t expect the website to perform as well as it should.

Most people know what onsite SEO is, so what is offsite SEO and how can it benefit your website if it is not actually on the pages? Onsite SEO refers to such things as –

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9 Tips for Leasing a Corporate Property
Leasing-a-Corporate-Property

If you want to lease a corporate property for your business it is wise to have property lawyers look it over to ensure it has no unfair clauses that will make life hard for you. Most such leases are in favour of the landlord and are written up by his or her lawyer. So it is imperative that your lawyer studies the lease too. Meanwhile here are 9 tips for leasing corporate property.

  • Budget is a major concern with leases because it can be your biggest expense. While you have a budget for the lease, your landlord may be allowed to increase it, so watch for this; it should be written into the lease. The landlord may also want to charge you for part of the maintenance, repairs, upkeep and insurance. A gross lease may include these things, while with a net lease there will be a separate charge.

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The Advantages of Starting an eCommerce Business
ecommerce

If you are tired of the traffic and rat race of working a 9-5 job five days a week you might be interested in starting an eCommerce business. Using just a website to offer goods or services for sale can certainly be a good way to enjoy overseas holidays and avoid travelling to work and home each day in peak-hour traffic. Your website can offer goods for just local clientele or it can reach a wider customer base, even extending to overseas in many cases.

However, if you decide to do this, it is best not to leave your day job until it is up and running and making a profit. That means you’ll have to put in extra hours at night or at the weekend – probably both – to get it all done. It’s wise to consult with your spouse if you have one, so that you can both be in agreement to this course of action. Doing it all yourself will be require hard work, at least initially; doing it without support from your partner will make it even more difficult.

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10 Tips for Social Media Marketing
Social-Media

Why-Go-Social

 

There are many ways in which you can market your online business; some are costly and others are almost free. ‘Almost’ because it still takes time and time is money in the world of business. That said, at least it need not be difficult and social media marketing is one of the easier and often, more productive ways to market your business. Why?

social-media-marketing

Think how many hours you and your friends and their friends spend on social media platforms such as Facebook. Many of those people may require what you have to sell and if you can bring it to them where they hang out, they are more likely to see and purchase it. This is the traditional equivalent of a clothing store putting a rack of sale clothes out on the street for passersby to see, or a coffee shop placing chairs and tables out on the street to remind everyone how much they need a coffee break.

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4 Essentials of Legal Business Contracts
Business-contract

A contract is a legal agreement between two parties that can be enforced by a court of law. If you have a business you will need many different kinds of contracts. Even though many people just have verbal agreements with nothing written down these are difficult to prove in a court of law should some unforeseen problem require it. Lawyers will tell you that a contract should be written by a lawyer and signed by each party.

Contracts can be simple and easy or more complex and difficult to understand, but all should have these 4 important points to be legally binding.

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Wicked Cool Technology – QR Codes!

Does the box on the left look like a scrambled print of a Sudoku puzzle?
Perhaps an eye chart to convince you that you really do need glasses? You may have seen them and wondered what they were. This ONE SMALL SQUARE can give your business the boost you’ve been waiting for!

QR Codes, like this one, can be scanned with many of today’s modern mobile phones and will quickly download information such as your web site url, phone numbers, coupons for products, business locations, and special events to the user’s smartphone as a bookmark, location or contact. Some modern mobile phones already have a barcode scanning application installed, others allow you to download the free application for your particular smartphone model.

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Conveyancing and Time Frame for Sale of Business
Conveyancing

Just as when buying a house, if you buy a business there is conveyancing to be done if you are also buying the property the business is situated on. However, this is not always the case; in fact it is more likely that you will be purchasing a business – the rights, responsibilities and assets – and taking over the lease for the premises rather than buying an actual building or real estate. In either case it is essential to have a commercial lawyer look over all the contracts and ensure they are all in order.

When there is real estate such as land and buildings involved in buying the business it becomes a more complicated process because all the assets, rights and responsibilities are purchased along with the property. This means conveyancing is needed to transfer the land title into your name as well as the other components.

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Google PageRank. Is it really that important? Maybe not.
Google-PR

What is Google PageRank?
Well it is a tool invented by Google to help determine how relevant a webpage is to a given topic. First introduced during foundation days of Google by Larry Page (Co-Founder of Google) who felt it was their “key innovation” because it helped them deliver the most relevant search results. Today, it is still a good gauge on relevance, but it should not be given too much glorification. It is NOT the only determining factor influencing Google search results. Truth be told, content is still the biggest factor! Lets look at content and PageRank in a little more detail.

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10 Tips for getting better search engine listings
better-search-engine-listing

Many people ask us, “How can I get my website listed first on Google?” I would like to give them the answer they want to hear. “Oh, that’s easy.” Unfortunately, the true answer is, “Well, it can be done, but it will take time and a commitment to making regular content improvements to your site.” Here are a few suggestions to get you started. If you have questions feel free to shoot us an email.

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Creative Inspiration
graphic-designers

Art is a funny thing. It’s all relevant to where you are viewing it from, this is true both figuratively and literally. Sometimes as an artist you need to push the envelope, bring to light a message in a way that is fresh, different and hope that it’s original. One of my professors told me that it has all been done before, so look to the work of others for inspiration, grow, twist and morph it to make it your own.

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AllergyEats – allergy friendly restaurant search engine
AllergyEats

Allergy-Eats

Technivision was contracted by Paul Antico to develop a first-of-its-kind national website for people with food allergies. Below is an excerpt from their launch press release. To visit the website go to www.allergyeats.com.

New Website Takes the Guesswork Out of Restaurant Dining for People with Food Allergies and Intolerances

BOSTON (January 25, 2009) – If you or a loved one is prone to food allergies, you know the challenges of finding a restaurant where everyone will feel comfortable.

allergy-eats

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Tips for Choosing a Digital Agency
Choosing-a-Digital-Agency

When choosing a digital agency for your online business it is essential to match the agency with your business model or your vision – or both. Some agencies only consider working with large companies, so if yours is a small or medium business you may not be able to budget for their rates.  In addition, they would use marketing ploys that may not suit a smaller business.

Choosing-a-Digital-Agency1

To choose a digital agency that will suit you, you need to make a list of what you require and your proposed budget to offer them. They may then make a counter offer that explains the reasons why they think it would be a better option for your business. Since they are experts at marketing, they may well be right. What you then have to consider is whether you are willing to make this further investment in your business.Choosing-a-Digital-Agency

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Launch Announcement
Website-Launch

Technivision launched its new website on April 4th 2010. After a year in the making, we are proud to announce the release of our new site. Our web site demonstrates the breadth of our service capabilities and showcases several examples of our professional identity work in our portfolio. Our vision for this blog is to provide valuable information to our colleagues and customers that will help them grow and market their business.

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