Google Adwords:

The most common form of internet advertising is Google Adwords. For the past several years Google has been the most used search engine. As a result, we focus our advertising efforts on this search engine. Google Adwords account for up to 30% of all search engine traffic. That means more and more users are looking to the right column of the search page to find sites that have what they are looking for.

We write, set up and manage your Adwords campaigns. Sure anyone can do this, but can they do it right? Google has figured out how to distinguish between ads done well and ads not done well. For ads not done well, Google will increase the costs needed to get that ad into a top listing. When Google discovers the ad is done well, the cost for the ad goes down!

Google Business listing:

Google business listings are extremely important for anyone who provides a local service. Google will always do a local search based on where you are located. This service is also an important step in getting your site listed well in the organic listing results on search engines.

We create your business listing, add your logo or location photo, and set up tracking. Once a month you will receive a tracking report that will outline how many times your Google business listing was shown, how many times a user clicked on it, and much more.

Industry Portal Advertising:

Industry portal site advertising is when you place an ad or post a listing about your business on a site that has a focus on your industry. For example, if you are looking for a "bed & breakfast" in connecticut, the first listing that will come up on a search is for BedandBreakfast.com. This site is basically a search engine for the bed and breakfast industry. Many of these sites will come up first when users do a search. As a result it is just as important to get listed on these sites as it is to get listed on Google.

We search the internet to locate the best industry portal sites with in your industry. We then work with them to get you the best listing possible on their portal site. Over time, we watch the traffic reports to see how many referrals their site is giving you.

News & Event Advertising:

News and Event site advertising is very similar to advertising in the local newspaper or magazines.

We help you locate the best news and event sites in your area and set up an advertising campaign with them. Generally, these sites are run by their parent newspaper or magazine companies and they offer reporting tools to show you the traffic sent to your site from your ad. What is even better, is the cost to advertise online is significantly lower than print.