| Custom web site design, as the name suggests,
is a site design that expresses the unique character
and identity of your business. We translate the subtle and obvious
messages through creative visual solutions, functional
designs, and content writing style to express a
clear and strong brand message throughout the entire
website.
You will never
have to settle for a predefined template design
that has little or no resemblance to your brand
message. We believe no two websites should look alike
(in any way). No two businesses are
exactly alike; therefore no two websites should be the
same. It is the unique and subtle differences of
each business that defines character, values, and
brand position.
A person will make a reactionary decision if they
like your website in less than a second. That is very
little time to make a good first impression, let
alone, communicate a brand message. It is critical
your site design, layout, colors, fonts, photos,
and text all mold together to form a singular message.
Your brand message should be clear enough for the brain to "read"
it spontaneously, with little or no thought, just
pure emotion. Hopefully the brand message is strong and will keep the user interested enough to look around your website.
By this time, hopefully the user has realized they
are on the right site, and with any luck will become one of your
loyal returning advocates.
There is only one choice for those who want a successful
investment - it must be a custom website!
Custom Website Development
Services |
| Here
is what to expect when we develop your custom website.
1. Business:
We make a significant effort to discover the
unique qualities that define your business.
We need to understand why you want a website,
and what would define a successful site for
your business.
2. Concept:
We brainstorm creative design ideas, content
needed on the site, and development approach.
How will the site convey who you are and what
makes your business unique?
3. Acceptance:
This is when we take our ideas and present
their value to your business. We collaborate
with you to layout specifications and a success
strategy.
4. Development:
We build the website according to the specifications
laid out in the acceptance meeting.
5. Delivery:
We will deliver a high quality professional
website that you will be proud to represent
your business with.
6. Maintain:
We will help you to keep the content on your
site up-to-date and fresh. Websites will lose
the interest of their users quickly if the
content is not frequently refreshed.
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| Custom
Web Design Services: |
- Business Identity Discovery
- Website Identity Assessment
- Website Identity Design
- Internet Brand Awareness Strategy
- Internet Brand Management
- Website Visual Standards Documentation
- Social Network Brand Development
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Why you need vision!
The message communicated
by your website design will say a
lot about your business. Here are three simplified
examples that illustrate this idea:
1. The business with no vision views their website as no more
than a glorified yellow page ad. They will likely make a minimal investment (at best) into the site. This unfortunate
lack of vision will not only result in a poor quality
website, it is not likely be of any real value to the
business. Although this scenario is not as common
as it once used to be, there are still many businesses
that do not see the value proposition in a website.
If your competition has taken this approach, you
now have a tremendous opportunity.
2. Then there is the business who copies someone else’s vision. They understand the value
of a website, but they lack the vision to create a website that is unique and specific to their business.
This is actually the worst case scenario, because
those who have invested in their site will have misguided
high expectations. They will expect to get similar
results from their site if they do what their competition
has done. Thinking like this could not be further
from the truth. By mimicking the competition, they
have diminished the uniqueness of their business.
Neither search engines nor visitors will find
anything special about the company and will not likely give the site a second thought and move on.
3. The business with vision understands the value
proposition of a custom website, and sees the importance
of creating a website that is unique and specific to their business. It is likely this business
will make a significant investment into the design and development of the site. It is this
hands on approach approach that will define the success of the site. This is custom
website design. |
