Digital marketing is difficult even for highly trained marketers. As the owner or manager of a law firm, you want to focus on doing the things lawyers should be doing, not trying to market your business.
It is therefore a good idea to employ an experienced, reputable law firm marketing expert for your business. They will be able to create an efficient marketing strategy and should be able to deliver a solid return on investment (ROI).
With this in mind, here are our top three reasons why you should always employ a marketing expert for your law firm:
1. A marketing expert can save you time and money
As a lawyer, you probably already understand that time is money. However, employing a marketing expert to take care of your law firm marketing can save you both time and money.
When you hire an expert to manage your marketing, you should suddenly find yourself with a whole lot more spare time. You will be able to use this time to do things that lawyers should be doing – practising law.
You will also find that a marketing professional will be able to work much faster than you can, meaning they take less time to accomplish the same marketing goals.
2. Marketing takes time
If you run a large law firm, you need to understand that marketing is a full-time job. It simply isn’t possible for you to market your firm properly and also work as a lawyer, which means you should strongly consider employing a marketing expert.
Digital marketing also requires a unique skill set that takes a lot of work to acquire. While it’s not impossible to learn how to market your firm effectively, it’s worth asking yourself whether it’s really the best use of your time.
3. Social media marketing is extremely difficult
While you might be able to learn SEO, AdWords and other forms of digital marketing, social media marketing is one area that takes a very long time to master. The social media landscape is constantly evolving, which means you need to stay up to date with the latest marketing news, strategies and best practices.
As a lawyer, you probably don’t have time for that. Employing a digital marketing expert who specialises in social media can help you get the best return on your marketing investment. It will also save you a lot of time and frustration trying to work out how to market effectively on social platforms.
Final Word
If you’re a qualified lawyer running or managing your own law firm, it makes no sense to waste your time trying to learn how to market yourself effectively. Instead, you should employ a professional digital marketing expert who knows exactly what they’re doing. Doing this will save you both time and money in the long run.