Business Marketing

Google PageRank. Is it really that important? Maybe not.

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What is Google PageRank?
Well it is a tool invented by Google to help determine how relevant a webpage is to a given topic. First introduced during foundation days of Google by Larry Page (Co-Founder of Google) who felt it was their “key innovation” because it helped them deliver the most relevant search results. Today, it is still a good gauge on relevance, but it should not be given too much glorification. It is NOT the only determining factor influencing Google search results. Truth be told, content is still the biggest factor! Lets look at content and PageRank in a little more detail.