There are many different eCommerce platforms that let you build your own online store. Each of these comes with its own pros and cons, but some platforms seem to stand out above the rest. For example, Shopify has grown to become an industry giant by focusing on ease of use and beginner friendly solutions.
However, what you probably don’t know is that at least as many online stores are built with WordPress. Because of it open source nature and the huge number of plugins available, WordPress is actually an online entrepreneurs dream. Here’s why:
WordPress lets you build personalized online stores
One of the best things about the WordPress content management system (CMS) is that it’s super customizable. If you want to build an online store that really stands out from the crowd, WordPress is your best choice.
If you have web development skills or access to a developer then WordPress becomes even more versatile. Simply modifying a few lines of code can help you make small design changes so that you can build the best store possible.
WordPress has the best range of plugins in the industry
Plugins are great. And WordPress is, without a doubt, the industry leader when it comes to plugins.
When it comes to eCommerce WordPress offers a range of free and paid plugins to help you get the most out of your online store. Some of the best include:
WooCommerce – If we’re talking about eCommerce giants, WooCommerce is right up there with Shopify. And it offers a highly functional base version that’s completely free!
WP eCommerce – On the other hand, WP eCommerce offers similar services to WooCommerce, but includes a range of different extensions.
Easy Digital Downloads (EDD) – If you want to sell digital content like photos, music, or anything else, then EDD is a great plugin that you should definitely take advantage of.
WordPress is scalable
When it comes to eCommerce most people start out small. However, what are you going to do if your store really succeeds?
Well, most people expand their stores, offering more products and trying to increase their sales figures over time. If you happen to be lucky enough to build a successful store, you need to make sure that you’re going to be able to expand your store when you need to.
This is where WordPress excels. It is one of the most scalable website builders and content management systems on the web, and it effectively lets you build sites of any size. Some of the world’s biggest eCommerce stores are built on WordPress, making it a great option.
WordPress is, without a doubt, one of the best choices if you want to build an online store. It is easy to use, affordable, and offers a wide range of plugins to increase your store’s functionality.
Additionally, it’s fully customizable and scalable – making it a clear industry leader in my eyes. Do some research to help you decide what eCommerce provider is best for you, but I think you like WordPress.