The Basics of Search Engine Optimisation
Onsite and Off Site SEO Factors for Your Website
Search Engine Optimisation or SEO as it is mostly referred to, plays a big part in the success of any business website. It is basically a way of ensuring your website pops up on the search page results for a certain keyword – one that is relevant to your products or services. The very first thing to do is choose which relevant keywords attract a lot of searches but are not too costly for your marketing budget.
Techniques for using the chosen keywords should only those that are approved by the search engines. They can now pick up keyword stuffing –improper use of keywords – and will ignore the page it is used on. Most genuine business websites avoid doing anything that gets them a black mark on Google, since that’s the main search engine.
There are many different elements to digital marketing and especially search engine optimisation (SEO) and each of them is important. Many people concentrate on onsite SEO without realising that it is not as important as many off-site elements. This could be because it is easier to ensure keywords are in the right places and that there are internal links. A clear call to action and relevant graphics, a nice header and so on are all good and necessary, but if you ignore offsite SEO, don’t expect the website to perform as well as it should.
Most people know what onsite SEO is, so what is offsite SEO and how can it benefit your website if it is not actually on the pages? Onsite SEO refers to such things as –