Search engine optimisation is hard. Harder than, for example, just throwing dollars at the problem and paying for a bunch of Facebook or Google ads. But for those who get it right and follow SEO trends, there are big rewards. On the flip side, for those who get it wrong, there are big penalties.
Consider these statistics.
Stats That Matter
According to research conducted by one of the largest web services companies, a staggering 8 out of 10 web browsers never go past ‘page 1’ of the search results they see on Google. That means only 2 out of 10 make it past that point.
All of a sudden, it becomes fairly obvious why being ranked highly on that first page is not just a ‘nice to have’ but a ‘must have’ if you want to be competitive in your niche or local area.
So what are the best ways to do this?
Having a logo for your business is something that is essential to help you with branding and marketing. Every large business has a great logo that people recognise wherever it is seen; small and medium businesses should do no less. Not only does it make your business distinctive, it can often tell people at a glance what it is all about.
Great logo design has four essential basics –
- Simplicity: The most widely known logos are simple ones that have bold lines, flat shapes and clear type. Having lots of elements is a mistake many enthusiasts make as they want to cram as much as possible into the logo. However, all they do is confuse people because there is too much information – and that also makes it difficult to see. Apart from that, when the logo must be reduced in size, none of it will stand out clearly.