Business Marketing

Why Is Good Quality Content Key To Your SEO Efforts?

Posted on September 3, 2018September 8, 2018

Search Engine Optimisation, or SEO, is one of the best online marketing streams for lawyers and law firms. It is very effective, relatively inexpensive when compared to things like Google AdWords, and relatively straightforward. In fact, anyone with a little bit of internet knowledge and access to a website’s content management system can work on the sites SEO.

One of the major SEO considerations for website owners is content. In general, high quality content translates to high search engine rankings for multiple keywords. But why is good quality content so important for SEO, and why should you think very carefully about what sort of things you post on your law firm website?

Content Should Be A Key Aspect Of Every SEO Strategy

And, as everyone knows, high quality content is much more readable, much more likely to engage an audience, and really, just generally better than poorer quality content. Before we continue, it’s important to realise that content is more than just text – in fact, pretty much anything you include on your website can be thought of as content. This extends to images, videos, interactive displays, and more.

Every SEO strategy should include content, as content tells search engine crawler bots what your website is about. When a page includes keywords, it can be ranked for those keywords. In fact, I would argue that this is one of the, if not the most important factor when it comes to your website’s SEO ranking.

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Business Marketing

The Importance of Software for a Transport Company

Posted on June 5, 2017July 23, 2018

When you have a transport company, it is important to have to right software. While not everyone has computer skills, the correct software can help you keep track of the freight you move around from day to day, know where all your vehicles are at any given time, help you work out payroll details such as hours worked and holiday pay due and many other things that are essential to running a business.

Without such software it will take far longer to work out all the various details you need to know about and there is also the risk of making mistakes that can take hours of backtracking to find. With software, mistakes are rarely made because once the correct details are put in, everything else is done automatically.

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Business Marketing

Why a Business Plan is an Essential Part of Your Business Expansion

Posted on March 20, 2017July 11, 2018

As any financial planner would tell you, a business plan is an essential part of any business. Good financial planning shows investors that you are serious about your business plans, ensures investors can actually understand your plans and goals for your business and show them – and you – what the predicted profits will be. A financial advisor such as andep.com.au can create the business plan you need in order to generate interest from lenders or angel investors so you can start up your business.

But that is not the only thing they do. Many business owners have future plans and goals to expand their business. They may intend to use the profits from the business to do this, but they may not realise that is not always possible. It is not wise to use up all your profits on expansion, because it might run you short of emergency funds, or worse still, the funds you need to pay suppliers, rent, insurance and all the many other costs of running the business.

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Business Marketing

How to Get Your New Business Online ASAP

Posted on December 11, 2016August 8, 2017

Business is not conducted in the same way today as it was even just a few years ago. If your business doesn’t have an online presence, potential clients will want to know why and may even consider that you are not a true professional if you don’t have a website. That is one important reason why it’s essential to seek help from a digital agency such as Slinky and get your new business online as soon as possible; there are many others.

With a website you can establish communication with clients who are not in your local area, so you have the potential to establish a far more comprehensive customer base.

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Business Marketing

The Basics of Search Engine Optimisation

Posted on July 8, 2016December 16, 2016

Search Engine Optimisation or SEO as it is mostly referred to, plays a big part in the success of any business website. It is basically a way of ensuring your website pops up on the search page results for a certain keyword – one that is relevant to your products or services. The very first thing to do is choose which relevant keywords attract a lot of searches but are not too costly for your marketing budget.

Techniques for using the chosen keywords should only those that are approved by the search engines. They can now pick up keyword stuffing –improper use of keywords – and will ignore the page it is used on. Most genuine business websites avoid doing anything that gets them a black mark on Google, since that’s the main search engine.

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Business Marketing

7 Email Marketing Tips for Small Business

Posted on February 11, 2015December 16, 2016

Marketing for an online business differs somewhat than for a business that has a street presence. Your web store cannot be seen when people go shopping in the CDB, but it may well show up when they shop online. Part of the marketing is in harvesting their email addresses so that you can establish a relationship with them.

Many businesses get email addresses simply by giving their customers the option of creating an account. In return, the consumer finds it easier to purchase what they want, especially the next time they shop there. The business can then send out marketing emails over the next few years or until/if they unsubscribe.

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Business Marketing

10 Reasons to Use Adwords

Posted on November 25, 2014July 11, 2018

Adwords marketing is a good way to ensure your goods are placed right in front of eyes that are likely to be looking for them, which is why so many people favour using them. If you have an online business, you will need some kind of marketing to ensure you actually sell what you have to offer.

Remember, you can’t depend on foot traffic going past your shop to sell your goods. Rather, you have to think of web surfers as your foot traffic and adwords as the arrow pointing to your landing page.

Here are 10 good reasons to use adwords:

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Business Marketing

Onsite and Off Site SEO Factors for Your Website

Posted on February 18, 2014July 11, 2018

There are many different elements to digital marketing and especially search engine optimisation (SEO) and each of them is important. Many people concentrate on onsite SEO without realising that it is not as important as many off-site elements. This could be because it is easier to ensure keywords are in the right places and that there are internal links. A clear call to action and relevant graphics, a nice header and so on are all good and necessary, but if you ignore offsite SEO, don’t expect the website to perform as well as it should.

Most people know what onsite SEO is, so what is offsite SEO and how can it benefit your website if it is not actually on the pages? Onsite SEO refers to such things as –

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Business Marketing

The Advantages of Starting an eCommerce Business

Posted on May 5, 2013July 11, 2018

If you are tired of the traffic and rat race of working a 9-5 job five days a week you might be interested in starting an eCommerce business. Using just a website to offer goods or services for sale can certainly be a good way to avoid travelling to work and home each day in peak-hour traffic. Your website can offer goods for just local clientele or it can reach a wider customer base, even extending to overseas in many cases.

However, if you decide to do this, it is best not to leave your day job until it is up and running and making a profit. That means you’ll have to put in extra hours at night or at the weekend – probably both – to get it all done. It’s wise to consult with your spouse if you have one, so that you can both be in agreement to this course of action. Doing it all yourself will be require hard work, at least initially; doing it without support from your partner will make it even more difficult.

That said, starting up your own ecommerce business has many positives. (more…)

Business Marketing

Keeping Up Appearances in Business

Posted on May 27, 2012April 15, 2017

If you really want to go to what may be the extreme, botox treatment can help to keep that younger, healthier appearance many businesspeople value. However, the smoothest face is of no use if other things are not in place as well. For instance, you need to be well groomed with a nice hairstyle, appropriate clothing and a personality that is welcoming yet professional.

Looks are only part of the equation

People in general have certain expectations of those in business. They expect them to have higher standards in their manner and in their appearance. That is why many people in business depend on Botox. Without facial wrinkles they will look younger and more pleasant. However, looks must be endorsed by personality and manner. No one will care if your face is without the tiniest wrinkle if you snap their heads off or run your business dishonestly.

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Business Marketing

Google PageRank. Is it really that important? Maybe not.

Posted on October 21, 2010December 16, 2016

What is Google PageRank?
Well it is a tool invented by Google to help determine how relevant a webpage is to a given topic. First introduced during foundation days of Google by Larry Page (Co-Founder of Google) who felt it was their “key innovation” because it helped them deliver the most relevant search results. Today, it is still a good gauge on relevance, but it should not be given too much glorification. It is NOT the only determining factor influencing Google search results. Truth be told, content is still the biggest factor! Lets look at content and PageRank in a little more detail.

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Business Marketing

10 Tips for getting better search engine listings

Posted on May 30, 2010July 12, 2018

Many people ask us, “How can I get my website listed first on Google?” I would like to give them the answer they want to hear. “Oh, that’s easy.” Unfortunately, the true answer is, “Well, it can be done, but it will take time and a commitment to making regular content improvements to your site.” Here are a few suggestions to get you started. If you have questions feel free to shoot us an email.

1) Find keywords. Pick a list of words relevant to your business. Think like a person who is about to perform a search on a search engine. What words would they use to find your site? Create a list of those words. You will use some of them in the following suggestions.

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Business Marketing

Creative Inspiration

Posted on May 3, 2010December 16, 2016

Art is a funny thing. It’s all relevant to where you are viewing it from, this is true both figuratively and literally. Sometimes as an artist you need to push the envelope, bring to light a message in a way that is fresh, different and hope that it’s original. One of my professors told me that it has all been done before, so look to the work of others for inspiration, grow, twist and morph it to make it your own.

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Business Advice

Tips for Choosing a Digital Agency

Posted on April 10, 2010July 23, 2018

When choosing a digital agency for your online business it is essential to match the agency with your business model or your vision – or both. Some agencies only consider working with large companies, so if yours is a small or medium business you may not be able to budget for their rates. In addition, they would use marketing ploys that may not suit a smaller business.

To choose a digital agency that will suit you, you need to make a list of what you require and your proposed budget to offer them. They may then make a counter offer that explains the reasons why they think it would be a better option for your business. Since they are experts at marketing, they may well be right. What you then have to consider is whether you are willing to make this further investment in your business.

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