Search Engine Optimisation, or SEO, is one of the best online marketing streams for lawyers and law firms. It is very effective, relatively inexpensive when compared to things like Google AdWords, and relatively straightforward. In fact, anyone with a little bit of internet knowledge and access to a website’s content management system can work on the sites SEO.
One of the major SEO considerations for website owners is content. In general, high quality content translates to high search engine rankings for multiple keywords. But why is good quality content so important for SEO, and why should you think very carefully about what sort of things you post on your law firm website?
Content Should Be A Key Aspect Of Every SEO Strategy
And, as everyone knows, high quality content is much more readable, much more likely to engage an audience, and really, just generally better than poorer quality content. Before we continue, it’s important to realise that content is more than just text – in fact, pretty much anything you include on your website can be thought of as content. This extends to images, videos, interactive displays, and more.
Every SEO strategy should include content, as content tells search engine crawler bots what your website is about. When a page includes keywords, it can be ranked for those keywords. In fact, I would argue that this is one of the, if not the most important factor when it comes to your website’s SEO ranking.