Search Engine Optimisation, or SEO, is one of the best online marketing streams for lawyers and law firms. It is very effective, relatively inexpensive when compared to things like Google AdWords, and relatively straightforward. In fact, anyone with a little bit of internet knowledge and access to a website’s content management system can work on the sites SEO.
One of the major SEO considerations for website owners is content. In general, high quality content translates to high search engine rankings for multiple keywords. But why is good quality content so important for SEO, and why should you think very carefully about what sort of things you post on your law firm website?
Content Should Be A Key Aspect Of Every SEO Strategy
And, as everyone knows, high quality content is much more readable, much more likely to engage an audience, and really, just generally better than poorer quality content. Before we continue, it’s important to realise that content is more than just text – in fact, pretty much anything you include on your website can be thought of as content. This extends to images, videos, interactive displays, and more.
Every SEO strategy should include content, as content tells search engine crawler bots what your website is about. When a page includes keywords, it can be ranked for those keywords. In fact, I would argue that this is one of the, if not the most important factor when it comes to your website’s SEO ranking.
eCommerce is becoming more and more popular in the modern world. Less and less people are buying things from traditional stores, and are instead turning to online shopping when they need new things. This is extremely true for things like gifts and personalised items, which means that heavily targeted advertising – using something like social media marketing (SMM) – is essential for any up and coming eCommerce stores.
SMM is generally quite simple and cost effective when done right, which means that it has the potential for a large return on investment. There are a lot of ways that you can use Facebook marketing to boost your eCommerce store, including:
Using Highly Targeted Ads:
If you sell niche products which are usually only attractive to a certain subgroup of people, then Facebook advertising could be perfect for you. Facebook allows you to deliver highly targeted ads to people who have the most chance of purchasing your products. Some of the things that you can target your Facebook ads by include:
Physical location, all the way down to the city or town level.
Interests, which are determined by a person’s Facebook activity and actions.
If you target your ads right, your conversion rate has the potential to be extremely high, which means that you will be generating more income and your business will be more profitable.
When used right, high quality accountants have the potential to save your business a lot of time and money. They can help you keep your books in order, can help you minimise your taxable income and maximise your tax deductions and may be able to help you increase your profits.
However, accountants can also be expensive. As a small business owner, it is important to get the most benefits you can out of every dollar that you spend. A few simple tricks can help you get more out of your accountant. Our top 5 tips for getting the most out of your accountant include:
Recognise your weaknesses, and let your accountant help
While a lot of small business owners do all of their bookkeeping and tax paperwork on their own, this simply isn’t a cost-effective way to operate. Unless you have some sort of accounting background, you will probably take a lot longer to do things than a qualified accountant would. Let them look after the financial side of your business, while you put your time into making sure you are bringing in the most income possible.
Keep good records
If you only use your accountant at tax time, you can help them spend less time on your tax return by keeping good records throughout the year. If you have everything written down and recorded in some way, all your accountant will have to do is enter information into your tax return and submit it. This will cost significantly less than it will if they have to actually search through piles of paperwork to find the information they need.
If you have an eCommerce business the success of any and indeed all your products depends on many factors. The demand for your product, its quality, your competition and even the overall economic landscape at the time. So why is it that some eCommerce businesses succeed even when the cards seem stacked against them?
The answer in a lot of cases is the quality of their copywriting and in particular, that used to sell their products on their eCommerce site. Great copywriting can transform the sales performance of a product and in a wider context that of an entire company.
There have been millions of words written and spoken about what good copywriting looks like and still most business people fail to understand it. In reality, the definition of copywriting is very simple…it is the use of words to cause an action to be taken by another person. That’s it.
When you have a transport company, it is important to have to right software. While not everyone has computer skills, the correct software can help you keep track of the freight you move around from day to day, know where all your vehicles are at any given time, help you work out payroll details such as hours worked and holiday pay due and many other things that are essential to running a business.
Without such software it will take far longer to work out all the various details you need to know about and there is also the risk of making mistakes that can take hours of backtracking to find. With software, mistakes are rarely made because once the correct details are put in, everything else is done automatically.
As any financial planner would tell you, a business plan is an essential part of any business. Good financial planning shows investors that you are serious about your business plans, ensures investors can actually understand your plans and goals for your business and show them – and you – what the predicted profits will be. A financial advisor such as andep.com.au can create the business plan you need in order to generate interest from lenders or angel investors so you can start up your business.
But that is not the only thing they do. Many business owners have future plans and goals to expand their business. They may intend to use the profits from the business to do this, but they may not realise that is not always possible. It is not wise to use up all your profits on expansion, because it might run you short of emergency funds, or worse still, the funds you need to pay suppliers, rent, insurance and all the many other costs of running the business.
If you are planning on any kind of property development in WA or any other Australian state, you will need to consult with property lawyers to ensure you are allowed to do what you want to achieve your end goals. In WA, there are four main bodies that regulate and control planning and development. This ensures that land use is properly regulated and no one is able to for example, build a factory in a residential area, or for that matter develop a residential area in land zoned for industrial purposes.
What does dress sense have to do with your dream job? When you are just starting out on the corporate climb it is essential to dress in an appropriate manner. Even before your toe is in the door it’s important that you establish the dress code for your particular industry and ensure you stay up to scratch with it at all times. Some women go to the extreme of having botox treatment – otherwise known as wrinkle relaxers, to ensure they don’t get wrinkles; others make sure they have the right kind of dress sense.
You can’t always help having a wrinkle or two, but you can help not dressing for the job, so of the two, the latter might be the most important, especially when you are young. When you’ve studied and trained for years to get into the business or career of your dreams, it seems a shame to spoil your chances simply because you turned up for that first interview looking like something the cat dragged in.
Business is not conducted in the same way today as it was even just a few years ago. If your business doesn’t have an online presence, potential clients will want to know why and may even consider that you are not a true professional if you don’t have a website. That is one important reason why it’s essential to seek help from a digital agency such as Slinky and get your new business online as soon as possible; there are many others.
With a website you can establish communication with clients who are not in your local area, so you have the potential to establish a far more comprehensive customer base.
There are always latest trends in website design to consider; the only thing to take care with is that you don’t get caught up in unimportant changes to your website that cost a lot and don’t return much. While you don’t want your website design to be old-fashioned, sometimes it does give a website business a look of stability that can be good for business.
For instance, if your website was to advertise your presence as a lawyer, you would not want it to have a trendy, insouciant look, but rather something that appeared really solid and trustworthy, as your clientele would be looking for that kind of thing. So it’s important to only choose the latest trends that are appropriate.
Since 84% of people use their mobile phones to go on the Internet, you’d want to be sure your website was responsive – suitable for viewing on such a small screen. This can be a good thing, because it makes you think seriously about how to get your message across in the fewest words – always a good thing. If you waffle on about unimportant matters your visitors will soon click off your website.
Search Engine Optimisation or SEO as it is mostly referred to, plays a big part in the success of any business website. It is basically a way of ensuring your website pops up on the search page results for a certain keyword – one that is relevant to your products or services. The very first thing to do is choose which relevant keywords attract a lot of searches but are not too costly for your marketing budget.
Techniques for using the chosen keywords should only those that are approved by the search engines. They can now pick up keyword stuffing –improper use of keywords – and will ignore the page it is used on. Most genuine business websites avoid doing anything that gets them a black mark on Google, since that’s the main search engine.
When I think about things that would help me to build our business the first thing that comes to mind is not working less! However, that’s the premise behind the book, The Four Hour Work Week by Tim Ferris. I must admit when I first heard about this book I was a bit skeptical. First of all, why would anyone want to work just four hours a week? And if they did, how on earth could it be done without making life even more stressful? Bill are bills. No matter how many hours are worked we still need to make the money to pay our bills!
Having a logo for your business is something that is essential to help you with branding and marketing. Every large business has a great logo that people recognise wherever it is seen; small and medium businesses should do no less. Not only does it make your business distinctive, it can often tell people at a glance what it is all about.
Great logo design has four essential basics –
Simplicity: The most widely known logos are simple ones that have bold lines, flat shapes and clear type. Having lots of elements is a mistake many enthusiasts make as they want to cram as much as possible into the logo. However, all they do is confuse people because there is too much information – and that also makes it difficult to see. Apart from that, when the logo must be reduced in size, none of it will stand out clearly.
Running a business brings with it a lot of responsibilities and hard work and sometimes things go wrong. Often disputes arise between the directors and shareholders or between the shareholders themselves that can only be settled by consulting commercial lawyers. It is important to try and settle the dispute outside of court because the judge has the power to wind up the business completely if they think this is the only way to settle the dispute.
Consider the case of two or more friends who started a business together and didn’t even think about drafting up an agreement about what would happen if one partner wanted out, or what would happen if one stopped pulling their weight. Often the problem may have been allowed to go on for months or years until bad feeling becomes set like cement and the two cannot work together any more.
When you decide to get that business website up and running, there are many things to consider and one of them is whether you should try and do it yourself, or hire a professional web designer. If you don’t know too much about business web design, it’s far better to have your website designed and built by someone who knows what they are doing. It’s a bit like having a house built; you wouldn’t choose to DIY if you had no training or experience in building.
For a start, many studies have shown that website visitors only spend a few seconds on a web page so if your message is not able to tell them what you have to offer in that time, they will leave and you will have lost a potential customer. So the first two sentences on the page are the most important to grab your visitor, but it’s not only the text that is important, graphics play a big part in creating interest for the website visitor.
Visuals have to be both top quality and relevant to your business, but they shouldn’t cause your page to load slowly. No one wants to wait around while in cyber space. Besides, a slow loading page is immediately taking away from those precious seconds you have to engage your reader.
Website designers have access to many good graphics that most people don’t see even if they hunt specifically for the right image – and do you know what the ‘right’ image would be for your website? It’s important to get something that is aesthetically pleasing, catches the eye and complements the text. It is also important for the header image to do the same, not only those that are inserted further down the page. (more…)
Marketing for an online business differs somewhat than for a business that has a street presence. Your web store cannot be seen when people go shopping in the CDB, but it may well show up when they shop online. Part of the marketing is in harvesting their email addresses so that you can establish a relationship with them.
Many businesses get email addresses simply by giving their customers the option of creating an account. In return, the consumer finds it easier to purchase what they want, especially the next time they shop there. The business can then send out marketing emails over the next few years or until/if they unsubscribe.
Adwords marketing is a good way to ensure your goods are placed right in front of eyes that are likely to be looking for them, which is why so many people favour using them. If you have an online business, you will need some kind of marketing to ensure you actually sell what you have to offer.
Remember, you can’t depend on foot traffic going past your shop to sell your goods. Rather, you have to think of web surfers as your foot traffic and adwords as the arrow pointing to your landing page.
The last thing anyone expects when they start up a business is that one day they will have to deal with litigation. But commercial lawyers will all tell you that such a problem is more likely than you may think and should be prepared for well in advance. Taking out insurance to pay for it will at least help to save the business if it does happen. However, no amount of money will prevent the stress and trauma, or restore the reputation of the company.
There are many different elements to digital marketing and especially search engine optimisation (SEO) and each of them is important. Many people concentrate on onsite SEO without realising that it is not as important as many off-site elements. This could be because it is easier to ensure keywords are in the right places and that there are internal links. A clear call to action and relevant graphics, a nice header and so on are all good and necessary, but if you ignore offsite SEO, don’t expect the website to perform as well as it should.
Most people know what onsite SEO is, so what is offsite SEO and how can it benefit your website if it is not actually on the pages? Onsite SEO refers to such things as –
If you want to lease a corporate property for your business it is wise to have property lawyers look it over to ensure it has no unfair clauses that will make life hard for you. Most such leases are in favour of the landlord and are written up by his or her lawyer. So it is imperative that when searching a lawyers list for a lawyer that the law firm that you choose studies the lease too. Meanwhile here are 9 tips for leasing corporate property.
Budget is a major concern with leases because it can be your biggest expense. While you have a budget for the lease, your landlord may be allowed to increase it, so watch for this; it should be written into the lease. The landlord may also want to charge you for part of the maintenance, repairs, upkeep and insurance. A gross lease may include these things, while with a net lease there will be a separate charge.
If you are tired of the traffic and rat race of working a 9-5 job five days a week you might be interested in starting an eCommerce business. Using just a website to offer goods or services for sale can certainly be a good way to avoid travelling to work and home each day in peak-hour traffic. Your website can offer goods for just local clientele or it can reach a wider customer base, even extending to overseas in many cases.
However, if you decide to do this, it is best not to leave your day job until it is up and running and making a profit. That means you’ll have to put in extra hours at night or at the weekend – probably both – to get it all done. It’s wise to consult with your spouse if you have one, so that you can both be in agreement to this course of action. Doing it all yourself will be require hard work, at least initially; doing it without support from your partner will make it even more difficult.
That said, starting up your own ecommerce business has many positives. (more…)
There are many ways in which you can market your online business; some are costly and others are almost free. ‘Almost’ because it still takes time and time is money in the world of business. That said, at least it need not be difficult and social media marketing (SMM) is one of the easier and often, more productive ways to market your business. Why?
Think how many hours you and your friends and their friends spend on social media platforms such as Facebook. Many of those people may require what you have to sell and if you can bring it to them where they hang out, they are more likely to see and purchase it. This is the traditional equivalent of a clothing store putting a rack of sale clothes out on the street for passersby to see, or a coffee shop placing chairs and tables out on the street to remind everyone how much they need a coffee break.
A contract is a legal agreement between two parties that can be enforced by a court of law. If you have a business you will need many different kinds of contracts. Even though many people just have verbal agreements with nothing written down these are difficult to prove in a court of law should some unforeseen problem require it. Lawyers will tell you that a contract should be written by a lawyer and signed by each party.
Contracts can be simple and easy or more complex and difficult to understand, but all should have these 4 important points to be legally binding.
If you really want to go to what may be the extreme, botox treatment can help to keep that younger, healthier appearance many businesspeople value. However, the smoothest face is of no use if other things are not in place as well. For instance, you need to be well groomed with a nice hairstyle, appropriate clothing and a personality that is welcoming yet professional.
Looks are only part of the equation
People in general have certain expectations of those in business. They expect them to have higher standards in their manner and in their appearance. That is why many people in business depend on Botox. Without facial wrinkles they will look younger and more pleasant. However, looks must be endorsed by personality and manner. No one will care if your face is without the tiniest wrinkle if you snap their heads off or run your business dishonestly.
When you start a business you’ll find there are many legal parts that have to be complied with before the business can start operating. You will need to consult with lawyers to ensure everything is setup correctly. But you may not have realised that as the business goes forward you will be highly likely to still need the services of a Perth Lawyer from time to time.
For instance, you may decide to expand the business into another direction, take over another business and add it to your current one, or do any of the many options there are for making sure your business grows well. Even just drawing up contracts with new suppliers or clients is likely to need a lawyer to ensure everything goes according to plan.
Does the box on the left look like a scrambled print of a Sudoku puzzle?
Perhaps an eye chart to convince you that you really do need glasses? You may have seen them and wondered what they were. This ONE SMALL SQUARE can give your business the boost you’ve been waiting for!
QR Codes, like this one, can be scanned with many of today’s modern mobile phones and will quickly download information such as your web site url, phone numbers, coupons for products, business locations, and special events to the user’s smartphone as a bookmark, location or contact. Some modern mobile phones already have a barcode scanning application installed, others allow you to download the free application for your particular smartphone model.
Just as when buying a house, if you buy a business there is conveyancing to be done if you are also buying the property the business is situated on. However, this is not always the case; in fact it is more likely that you will be purchasing a business – the rights, responsibilities and assets – and taking over the lease for the premises rather than buying an actual building or real estate. In either case it is essential to have a commercial lawyer look over all the contracts and ensure they are all in order.
When there is real estate such as land and buildings involved in buying the business it becomes a more complicated process because all the assets, rights and responsibilities are purchased along with the property. This means conveyancing is needed to transfer the land title into your name as well as the other components.
What is Google PageRank?
Well it is a tool invented by Google to help determine how relevant a webpage is to a given topic. First introduced during foundation days of Google by Larry Page (Co-Founder of Google) who felt it was their “key innovation” because it helped them deliver the most relevant search results. Today, it is still a good gauge on relevance, but it should not be given too much glorification. It is NOT the only determining factor influencing Google search results. Truth be told, content is still the biggest factor! Lets look at content and PageRank in a little more detail.
Many people ask us, “How can I get my website listed first on Google?” I would like to give them the answer they want to hear. “Oh, that’s easy.” Unfortunately, the true answer is, “Well, it can be done, but it will take time and a commitment to making regular content improvements to your site.” Here are a few suggestions to get you started. If you have questions feel free to shoot us an email.
1) Find keywords. Pick a list of words relevant to your business. Think like a person who is about to perform a search on a search engine. What words would they use to find your site? Create a list of those words. You will use some of them in the following suggestions.
Art is a funny thing. It’s all relevant to where you are viewing it from, this is true both figuratively and literally. Sometimes as an artist you need to push the envelope, bring to light a message in a way that is fresh, different and hope that it’s original. One of my professors told me that it has all been done before, so look to the work of others for inspiration, grow, twist and morph it to make it your own.
Technivision was contracted by Paul Antico to develop a first-of-its-kind national website for people with food allergies. Below is an excerpt from their launch press release. To visit the website go to www.allergyeats.com.
New Website Takes the Guesswork Out of Restaurant Dining for People with Food Allergies and Intolerances
BOSTON (January 25, 2009) – If you or a loved one is prone to food allergies, you know the challenges of finding a restaurant where everyone will feel comfortable.
When choosing a digital agency for your online business it is essential to match the agency with your business model or your vision – or both. Some agencies only consider working with large companies, so if yours is a small or medium business you may not be able to budget for their rates. In addition, they would use marketing ploys that may not suit a smaller business.
To choose a digital agency that will suit you, you need to make a list of what you require and your proposed budget to offer them. They may then make a counter offer that explains the reasons why they think it would be a better option for your business. Since they are experts at marketing, they may well be right. What you then have to consider is whether you are willing to make this further investment in your business.
Technivision launched its new website on April 4th 2010. After a year in the making, we are proud to announce the release of our new site. Our web site demonstrates the breadth of our service capabilities and showcases several examples of our professional identity work in our portfolio. Our vision for this blog is to provide valuable information to our colleagues and customers that will help them grow and market their business.