eCommerce is becoming more and more popular in the modern world. Less and less people are buying things from traditional stores, and are instead turning to online shopping when they need new things. This is extremely true for things like gifts and personalised items, which means that heavily targeted advertising – using something like social media marketing (SMM) – is essential for any up and coming eCommerce stores.
SMM is generally quite simple and cost effective when done right, which means that it has the potential for a large return on investment. There are a lot of ways that you can use Facebook marketing to boost your eCommerce store, including:
Using Highly Targeted Ads:
If you sell niche products which are usually only attractive to a certain subgroup of people, then Facebook advertising could be perfect for you. Facebook allows you to deliver highly targeted ads to people who have the most chance of purchasing your products. Some of the things that you can target your Facebook ads by include:
- Physical location, all the way down to the city or town level.
- Interests, which are determined by a person’s Facebook activity and actions.
If you target your ads right, your conversion rate has the potential to be extremely high, which means that you will be generating more income and your business will be more profitable.
Using Smart Calls To Action:
When creating your Facebook ads, you need to think very carefully about the type of content that they include. First, you need to write a few introductory lines which describe your products or services, and which draw the reader in. Second, you need to build a call to action which people simply can’t resist. If you are delivering the right calls to action to the right people, your Facebook ads can’t do anything except for convert!
Make Sure You Use Decent Visuals:
As the old saying goes, a picture is worth a thousand words. This is especially true when it comes to eCommerce, Facebook marketing or a combination of the two. eCommerce is about selling products or services to people who want them. Facebook marketing is about presenting these products in a way which is favourable to potential buyers, but which draws them into a purchase at the same time. Make sure that you put the time and effort into getting high quality images for your Facebook advertising campaigns and you will thank yourself later.
Facebook Allows You To Reach People You Otherwise Wouldn’t:
Not everyone is comfortable with or used to buying items online. Despite the ongoing technological revolution, a lot of people still prefer to purchase things the old fashioned way – from real shops. Advertising on Facebook allows you to draw these people in, potentially increasing your customer base and supplementing your income.
Using Facebook to market your eCommerce store is extremely useful, and should be considered by any up and coming digital entrepreneur. Failing to take advantage of this would be stupid, and would considerably impact your chances of being a successful online business person.